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FROM LAND TO THE NEXT DEVELOPMENT

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Newbuilds.com by Manta ↗

04 / VALUE CHAIN · Marketing and sales

Sell out the development more efficiently.

Connect advertising, content, budgets and sales work to actual project economics.

THE WORKFLOW IN DETAIL

What the work should produce.

Campaign material and an updated sales plan
01

Evidence

Home inventory, product and pricing evidence, market conditions, campaign data, CRM, viewings and contracts.

02

Work that can be automated

Prepare campaigns and content, test variants and prioritise budgets within agreed limits. Coordinate follow-up from first interest to viewing and sale.

03

Decision and ownership

Sales owners define publication rules, budget limits, minimum prices and authority. Price changes and binding agreements are approved under your rules.

04

Economic objective

Manage towards cost per sale, achieved prices and sales pace. See the consequences for margin and tied-up capital.

SEE THE BRAIN AT WORK

One project.
See the brain at work.

Follow seven moments in one example development. See the evidence, work Manta prepares and the deliverable that carries forward.

Project A120 homes in the project conceptILLUSTRATIVE PROJECT · NO LIVE DATA
WHAT HAPPENS

Family homes are selling behind plan.

Sales phase · approved sales evidence
THE EVIDENCEPROJECT A
Home inventory and sales planExample
Campaigns and CRMExample
Approved project contentExample
Manta connects data to actionSources enter Manta. Evidence is assembled, work is prepared and a concrete deliverable follows. Motion represents the three example steps.Manta
WORK MANTA PREPARES
  1. Identify home types behind the sales plan
  2. Prepare targeted content and campaign drafts
  3. Update tasks and the sales forecast

Deliverable prepared in the example.

Newbuilds.comPROJECT A / EXAMPLE

READY FOR THE SALES OWNER

Campaign draft and sales plan

Priority home type
Family homes with three bedrooms
Message for review
Room for everyday life. Explore the floor plans.
Next action
Review content and agree a budget before publishing
Open sources and change log +

Fictional documents in an illustrative development. Timestamps show the sequence in the example.

  1. Home inventory and sales planLinked to project A · source 1
  2. Campaigns and CRMLinked to project A · source 2
  3. Approved project contentLinked to project A · source 3

09:16 The document is updated and assigned to its owner. The decision awaits review.

DECISION AND OWNERSHIP

The sales owner defines publication rules and budget limits. Prices, discounts and binding agreements follow agreed authority.

Demonstration. No bid, publication or external action is executed.
WHY IT MATTERS

Track cost per sale, achieved prices and sales pace against the capital plan.

WHAT CARRIES FORWARD

Contracts and buyer information inform forecasts, upgrades and handover.

Stage 4 of 7

The example shows a possible workflow. Tasks, access and rules are configured and tested for the engagement. Project stages assume the necessary decisions along the way.

SALES AUTOMATION

From a sales plan.
To homes sold.

See the work from the first campaign to a contract. Manta connects sales activity with home inventory, costs and project progress.

  1. 01

    Plan

    Home types, goals and sales plan

  2. 02

    Produce

    Ads, messages and project pages

  3. 03

    Activate

    Channels and budgets within authority

  4. 04

    Sell

    Conversations, viewings and contracts

  5. 05

    Update

    Sales, costs and capital plan

CAMPAIGN DRAFT / EXAMPLE

Room for everyday life.

Family homes with three bedrooms. Explore the floor plans and find a home that fits.

Prepared from example evidence · unpublished
BUDGET PROPOSAL

Give the sales effort direction.

Prioritise the relevant home types. Prepare channel and budget proposals and show the limits the sales owner needs to approve.

UPDATED SALES PLAN

Let contracts update the picture.

Link completed sales to the right home, price and cost. Update inventory and forecasts, and show the implications for the capital plan.

MANAGE TOWARDSCost per saleAchieved pricesSales paceTied-up capital

Publication and budget adjustments follow agreed rules and system access. Prices, discounts and binding agreements follow your authority.

In detail: prospect follow-up
MantaILLUSTRATIVE DEMO · EXAMPLE DATA
01 / SIGNAL

Where are sales falling behind?

See the gap across the portfolio. Then look at project A to investigate what may explain it.

Show the source data
  • Project status: 18 unsold homes in A.
  • CRM: 36 prospects with permission to contact.
  • 12 have had no follow-up scheduled for over 7 days.
  • 8 of these have a documented match to available homes.
  • Fictional data. No estimated purchase probability.
The portfolioSales · last 30 days
ProjectPlanSoldGap
AProject A2012-8
BProject B2019-1
CProject C1012+2

Project A has the largest gap. The cause needs investigation.

18unsold homes
12without a follow-up
8with a documented match
Step 1 of 4

FORWARD IN THE VALUE CHAIN

Contracts and buyer information inform forecasts, upgrades and handover.

Next stage: ConstructionPrepare this workflow

12YOUR PORTFOLIO

Which work do you
want to move forward?

Bring a land review, sales challenge or cost workflow. We review what Manta can prepare, execute and follow up in your setup.

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